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Meet the Team
Tom Casano
Tom Casano is a certified LinkedIn Ads expert with all four LinkedIn Ads certificates. As a seasoned digital marketing professional with over 12 years of experience in B2B lead generation, Tom has a proven track record of driving high-quality leads through strategic LinkedIn advertising campaigns.
Tom’s unique data-driven approach consistently delivers high ROI for clients, positioning him as a top-rated consultant in the field. He started his journey in 2017 by founding Sure Oak, a marketing agency he successfully sold for mid-seven figures in 2023. This pivotal experience underscored the transformative power of marketing and inspired the creation of Tamarind. Tom’s expertise and dedication continue to help businesses achieve exceptional growth and success.
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Cooper Betts
Cooper Betts is a seasoned LinkedIn Ads strategist with a specialization in B2B SaaS. Having managed over $15M in ad spend and thousands of campaigns, Cooper has deep expertise in paid social strategy and creative content development. Cooper’s paid social capabilities expand beyond LinkedIn to other platforms such as Meta, Twitter, and Reddit.
Cooper manages paid social campaigns from concept to execution, focusing on exceeding client KPIs while delivering detailed performance reports. He blends technical expertise with creative vision and his proficiency with Canva and Adobe Creative Suite enables him to create compelling, high-performing ads. Cooper’s blend of strategic insight and creative skills makes him an invaluable asset to Tamarind’s clients.
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Jay Rathell
Jay Rathell is a seasoned LinkedIn Ads expert with over 7 years of experience managing innovative B2B marketing strategies. With a proven track record of overseeing more than $6 million in LinkedIn ad spend across thousands of campaigns, Jay specializes in full-funnel strategies that drive measurable results.
Jay’s expertise spans B2B SaaS, higher education, and finance, where he manages accounts with budgets exceeding $200,000 per month. Known for his collaborative work with LinkedIn’s internal teams, Jay has participated in beta programs like predictive audiences, contributing to the platform’s innovation. From crafting high-impact video and text ads to optimizing diverse campaign objectives, Jay’s data-driven approach ensures that every strategy
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